We get them all the time. They can be annoying. Uninteresting. And just plain boring. Or they can capture our attention and provide very useful intriguing information. Especially do we love them when they tell us what we need or want to know at the right moment OR update us with news that is tailored just for us specifically and not with the general public. Why not engage your clients in way that you love to be engaged with emails: useful, appealing messages that your audience will know is just for them.
Visual and Appealing Emails
Emails can be cluttered and unattractive. This in turn causes us not to read information they contain. But visually appealing and simple emails are never really a burden. Through Mailchimp we have created very simple, image and content driven emails that your audience won’t find daunting to read. They can even be personalized to match your site’s branding.
Relatable and Engaging Content
Email with content and information that is personal to us is never a bother for us to read. You can create the same experience for your clients. By integrating Mailchimp with your website you can allow users to choose what types of emails they want to receive. Send emails based on details in their user profile like work industry, age groups, education, etc. Make your audience feel like family by inviting them to community and local events that you host.
Engage With Your Audience With Less Work
First impressions are important and should leave one feeling excited about starting a relationship. So why not send welcome messages to new site users as they sign up for the first time or send emails on birthdays or holidays to let users know you are thinking of them. Why not do this automatically! Once users sign up or complete other actions on your website you can automatically send them a simple thank you message. And based on details found in their user profile you can easily send personal emails already designed and set up with content. That way you can build on a relationship without having to do any extra work.
Know What Works, How It Works, and Keep It Working
Gaining a new relationship is one thing, but keeping it and and building on it is another. An important factor in building on a relationship is knowing what interests your audience. How do you do this through one dimensional emails? Analytics. With MailChimp reports you can see what is working and what’s not, what’s holding the interest of your audience and what isn’t, when’s the best time to send emails and when your audience is at their busiest moments. That way you can keep doing what works and improve on what isn’t. Keep your audience's interest and see which topics appeals to your audience more and increase their engagement by creating more posts that they like. You will also be able to follow and track email open and click rates in real-time.
Help Along the Way
You will be on your own, but not alone. We offer training and support with our Mailchimp package that will help you know how it works, what works, and when it doesn’t work we can fix it!
Want more details on how all this works? Interested in specific pricing on your needs? Contact us for more details.